Your domain is your business's first digital impression. A well-chosen domain reinforces the brand, is easy to remember, and can support your rankings. A poorly chosen one creates confusion, damages trust, and is painful to change without losing SEO authority. Here are the rules.
Core rules for a great domain
- Short and memorable: ideally under 15 characters. Shorter means easier to recall and fewer typos.
- No hyphens or numbers: hyphens create confusion when spoken aloud. Numbers require clarification (digit or written word?).
- Easy to pronounce: if you can't say it without spelling it out, it's too complicated.
- No registered trademarks: verify you're not infringing third-party rights before registering.
- Check social media availability: ideally the same handle should be available on Instagram, LinkedIn, and X.
Which domain extension should you choose?
- .com: the most globally recognized. Ideal for international audiences or ambitious brand building.
- .co.uk / .es / .se: clear local market signals that also boost local SEO in their respective markets.
- .io / .co: popular in tech and startups. Good perception in the digital sector.
- Avoid: obscure extensions (.biz, .info) that have a history of spam associations and generate distrust.
Keyword domain vs brand domain?
This debate divides SEO professionals. In 2026 the answer is clear: prioritize brand. Exact-match keyword domains («best-web-design-london.com») no longer receive the SEO advantage they had a decade ago, and they actively hinder long-term brand building. A memorable brand domain builds something that lasts.
What to do if your preferred domain is taken
Options: add a modifier («get», «hello», your city name), use a different extension, contact the current owner via Whois to purchase it, or simply choose a slightly different name that is available.
In our web renting plans from €49/month, the domain is included — we help you choose and register the one that best fits your business. Ask us with no obligation.