If you have a business with a physical presence, local SEO is your best ally. When someone searches for 'restaurant near me' or 'hairdresser in [your city]', you want to appear in the first results.
Google Business Profile
It is the fundamental pillar of local SEO. Make sure to:
- Have all information complete
- Add quality photos regularly
- Respond to all reviews
- Publish weekly updates
- Include relevant keywords in the description
Local on-page optimization
Include your city and area name in titles, meta descriptions, and content. Create specific pages for each location if you have several.
Local citations and directories
Make sure your business is listed in local directories with the exact same information (NAP: Name, Address, Phone).
Local reviews
Reviews on Google are an important ranking factor. Encourage your satisfied customers to leave reviews, but never buy them.