TikTok has over 1.5 billion active users and in 2026 it's no longer just for teenagers: 43% of its users are over 30, and their purchasing power has grown significantly. Businesses across all sectors are acquiring customers they wouldn't find anywhere else.

Why TikTok remains fundamentally different from all other social networks

TikTok's algorithm is the most democratic of any platform: any account, regardless of size, can reach millions of people with a single video if the content hooks viewers. You don't need 10,000 followers to make your content work — you need people to watch it to the end and share it.

Step 1: Set up your business account correctly

Switch to a TikTok Business account in settings (it's free). Complete your bio with a clear value proposition, a link to your website or WhatsApp, and a professional profile photo. Enable advanced analytics access from day one.

Step 2: Research before you post anything

Search TikTok for the 5–10 accounts in your sector or direct competition that are performing best. Analyze which types of videos get the most views. Tutorials? Transformations? Controversial opinions? Humor? Define 3 content pillars that align with what works in your niche and fits your business authentically.

Content types that work for businesses in 2026

  • «A day in my business»: behind-the-scenes content, real process, human team
  • Quick tutorials: teach something useful from your sector in 30–60 seconds
  • Myths and truths: debunk common misconceptions in your industry
  • Before and after: especially powerful for service businesses (design, renovation, marketing)
  • Answers to customer questions: use the «Reply to comment» video feature

Frequency and format

Consistency beats perfection on TikTok. Post at least 3–5 videos per week. Videos of 30–60 seconds have the best retention. Always use subtitles (80% of TikTok is watched without sound in certain contexts). The first 3 seconds are critical: if you don't hook them there, they scroll.

If you need help creating TikTok content systematically, our social media management plans include video production and editorial strategy for TikTok and Instagram.